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In Depth: When virals go right - and when they just don?t
July 4, 2009, 7:25 am | Technology, iPhone, Mobiles, Nokia, and Gadgets
Back in February, a video clip of a brand new Sony product became an internet must-see. Within hours of its original upload, it became the toast of Twitter, was embedded in endless blogs and was earnestly discussed by some of the technology industry's biggest hitters. Witty, well produced and entirely unofficial, for a brief period of time it made Sony the most talked-about brand on the entire internet ? something that the company's previous attempts at viral marketing had tried hard to do but